Turn Again, Creator: A Panto-Inspired Content Creation Strategy
It is officially panto week in Nairn!
As the C.A.S.T. (Community Acting and Singing Together) team prepares to open Dick Whittington this Friday at the Community & Arts Centre, the town is buzzing with excitement. I have seen the hard work first-hand this year while assisting with the design of the show programme.
But amidst the "He's behind you!" shouts and the slapstick comedy, there is actually a surprising lesson for your content creation strategy.
Just as Dick Whittington gave up and left London before the Bow Bells told him to "turn again," many business owners give up on their blogs too soon. They chase the "gold" of instant viral success, don't find it, and stop posting. However, a sustainable content creation strategy isn't about constantly chasing the next shiny new trend; it is about resilience and knowing when to revisit what you have already built.
If you are looking for practical digital marketing tips to end the year strong, look no further than the stage. Here is why your next big win might already be in your archives.
1. The "Turn Again" Rule (Repurposing Content)
Dick Whittington had to retrace his steps to find his fortune. In marketing, we call this repurposing content. Far too many businesses burn out trying to write brand-new articles every single week.
Instead, look at your analytics from 2024. Which posts performed best? "Turn again" to those topics. You can update an old blog post with new 2025 statistics, turn a popular long-form article into a series of snappy Instagram Reels, or break a guide down into a LinkedIn carousel. According to the Content Marketing Institute, refreshing old content is one of the most efficient ways to boost traffic without starting from scratch.
2. Streets Paved with Gold (SEO Consistency)
In the story, Dick arrives in London believing the streets are paved with gold. He quickly learns that small business growth actually requires hard work and defeating a few rats (or King Rat, to be precise).
In the digital world, the "streets of gold" are Google’s search rankings. You cannot cheat your way to the top. A solid strategy requires patience. You need to consistently answer the questions your local customers are asking. Tools like AnswerThePublic are fantastic for finding out exactly what phrases people are searching for, helping you pave your own road to visibility.
3. Don’t Forget Your Cat (The Right Tools & Partners)
Dick would never have become Lord Mayor of London without his trusty cat. Every hero needs a sidekick to help chase away the "rats" of writer's block and low social media engagement.
You don't need a Hollywood budget, but you do need tools that make the job easier. Whether it’s using Canva for quick graphics or a scheduling tool to automate your posts, find the "companion" that keeps you consistent.
4. A Sidekick for Your Business
If you are struggling to find the time to manage it all, Curious Pixels can step in as your digital sidekick. Just as I helped the CAST team with Print design, I help businesses across the Highlands build their presence.
If you want to find your own fortune in 2026, we can help with:
Local SEO Services: We ensure your business is found by customers right here in Nairn and beyond.
Social Media: We create strategies that build real community connections.
Brand Builder: We make sure your business looks as professional as a main-stage production.
Support Your Local Cast
Finally, remember that community is everything. Dick Whittington succeeds because he wins the hearts of the people. As a Nairn business, your greatest asset is the local network. Engage with other local pages, share their content, and be part of the conversation on platforms like Nairn Connects.
If you want to see resilience in action (and have a great laugh), make sure you support the local talent this week. The show runs from December 12th at the Community Centre. I will be in the audience cheering extra loud for a certain cast member—my husband is in the show this year!
Ready to find your digital fortune?
Start your journey with a dependable sidekick. You can schedule a virtual or in-person meeting with me today, or fill in our new client form to get started right away.
