Get Noticed: Wheels of Nairn 2025 Local Visibility Tips

The engines are warming up and the entries are flying in. Even Austria is sending a convoy. Wheels of Nairn is officially back, and this September it is expected to be bigger than ever. New features and sponsors have been added to the event for 2025. This popular classic among car shows is taking place at The Links in Nairn in September 2025. The event has found its footing in the community, with growing support from sponsors and participants. Wheels of Nairn combines classic cars with modern vehicles, including racing cars, for a diverse display. Modern vehicles are featured alongside vintage models, ensuring something for every enthusiast. With hundreds of classic, custom, modern, and competition vehicles rolling into town, this is more than a motor show. It is a golden opportunity for local businesses to connect with visitors, showcase creativity and grow their reach in a meaningful way.

Whether you run a café, shop, gallery or studio, this is the time to start thinking about how your business can capture attention and become part of the experience. The event attracts a wide range of participants and spectators, making it a popular and well-attended occasion for car enthusiasts and families alike.

Why This Matters for Local Businesses

Events like this drive more than horsepower. They drive footfall. Nairn is already well-loved by visitors from around the Highlands, but when a major event draws in hundreds of car lovers, families and photographers, it is your chance to stand out.

Local marketing works best when it leans into what is happening around you. Highlands tourism statistics show that event-based travel is on the rise. With over 17 vehicle categories and 400 cars expected, the town will be buzzing. Your business should be too. Prepare your marketing materials and promotions in order for the event to maximize visibility and attract more visitors.

Five Ways to Drive Local Visibility

1. Offer Wheels of Nairn Specials

Create themed items or bundles. A “V8 Breakfast Roll” or “Classic Cream Tea” makes your offer memorable. Add shareable signage to encourage tagging on Instagram

2. Refresh Your Brand for Visibility

Is your logo looking a bit tired? A brand refresh can bring clarity and confidence to your storefront, website and flyers. Curious Pixels can help you elevate your image without overwhelming your time.

3. Update Your Signage and Print

A well-designed print package can include menus, postcards or event promos. Position them around town or include them in local welcome packs.

Also, make sure your website provides clear information about your offerings and allows visitors to choose their cookie preferences. Providing accessible text and other ways for visitors to learn about your business online—such as FAQs or detailed policy pages—can enhance user experience.

4. Collaborate with Neighbours

Join forces with other local businesses to offer event goers a seamless experience. A collaboration between a café and barber could result in dual offers and shared visibility.

5. Advertise in the Right Places

Make sure your business is listed on Visit Nairn, Highland Business Directory and even TripAdvisor. These are trusted sources for out-of-town visitors looking to explore.

Make an Impression That Lasts

You do not need to overhaul everything. Sometimes a few well-placed changes and a clean visual identity are enough to stand out. At Curious Pixels, we help Highland businesses with everything from social media graphics to event branding, tailored to your schedule and style.

Let’s help you get noticed when the crowds roll in.

Ready to roll? Get in touch with Curious Pixels today and discover monthly creative support for small businesses — let’s build something your visitors will remember.

Building Community Connections for Greater Reach

Wheels of Nairn is more than just a showcase of classic cars and modern vehicles—it’s a celebration that brings together classic car enthusiasts, families, and the entire seaside town. The event’s unique classic and modern car rally format means you’ll see everything from iconic sports cars and kit cars to one-of-a-kind customised vehicles, all set against the stunning backdrop of the beautiful Moray Firth. This diversity is what makes the event such a great day for everyone, attracting visitors from near and far to the Nairn Links.

For local businesses, this is a golden opportunity to get involved and make meaningful connections. Sponsorship opportunities are open for those looking to promote their products or services directly to a passionate and engaged audience. By supporting the event, you not only help Wheels of Nairn grow, but also boost your own visibility within the community and beyond. With over 200 classic and modern vehicles already confirmed for 2025 and up to 400 cars expected, the event is set to be a major hit. Getting involved means you’ll be part of a day that celebrates the best of Nairn, helps promote local talent, and creates lasting memories for visitors and owners alike. Don’t miss your chance to be part of something special—help put Nairn on the map and enjoy the benefits of being at the heart of the action.

How to Measure and Track Your Local Visibility Success

To make the most of your involvement in Wheels of Nairn, it’s important to measure how your efforts are paying off. Start by tracking the basics: the number of visitors who stop by your business during the event, the volume of entries you receive for any special offers, and the feedback you gather from both participants and spectators. Wheels of Nairn has become a real hit with classic car enthusiasts and families, regularly attracting around 300 vehicles and a lively crowd each year. By keeping an eye on these numbers, you can spot trends and identify what’s working best.

Don’t forget to look at digital categories too - monitor your social media engagement, website traffic, and email open rates before, during, and after the event. These metrics will help you see which promotional efforts are driving the most interest and where there’s room to grow. Staying up-to-date with the latest tools and trends means you can adapt quickly and keep your business in the spotlight, year round. With so many kinds of vehicles on display- from showcasing motorcycles and tractors to popular classics and family saloons - there’s plenty of opportunity for people to get involved and enjoy a great day out. By measuring your success, you’ll be ready to make an even bigger impact at the next event.

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