Unveiling Thistle Property Management's Refreshed Identity
Rebranding can be a game-changer for any business, and that’s exactly what Curious Pixels accomplished for Thistle Property Management. Nestled in the heart of Nairn, this Scottish Highlands gem found its fresh voice with a brand new logo, typography, and colour palette that captures its essence. Our expertise as a branding agency in Nairn shone through as we crafted a website tailored to the needs of both property owners and holiday guests. With SEO improvements skyrocketing their score from 40 to 98 plus, Thistle Property Management’s online presence is now stronger than ever.
“I needed help with a rebrand for my holiday let business and, luckily, I found local business Curious Pixels, based in Nairn.” – Karen, Thistle Property Management
From our first conversation, we worked closely with Karen to understand her goals, not just for a refreshed brand but for a full digital presence that better served her guests and property owners alike. Our ongoing support through the Pixel Partner Service ensures that Thistle Property Management continues to thrive with clear messaging and a polished, professional edge.
Revamping Thistle Property Management’s Brand Identity
Revamping a brand identity is more than just a visual upgrade, it’s about capturing the essence of a company in a way that resonates with its audience. At Curious Pixels, we set out to do just that for Thistle Property Management. This involved creating a cohesive look with new visual elements that speak volumes about the brand's ethos and mission.
Karen was fully involved in this journey and offered clear direction throughout the process.
“I was pleasantly surprised by how involved I was throughout the design process, from choosing colour palettes to giving feedback on draft layouts, which made the final result feel truly personalised.”
A Refined Logo and Thoughtful Typography
Designing the new brand identity for Thistle Property Management began with a clear vision to reflect calm, trust and professionalism. The logo was stripped back to its essentials, allowing the name to breathe. We introduced a clean serif font to create a sense of timeless quality without feeling overworked or corporate.
The refined wordmark is paired with a simplified round icon for social media use, and subtle seabird elements offer a gentle nod to Nairn’s shoreline without cluttering the design. The typography balances elegance and approachability, remaining readable across both print and digital formats.
This identity was built to be adaptable and consistent, whether it appears on business cards, signage or online platforms.
A Coastal-Inspired Colour Palette
Thistle Property Management’s new colour palette was drawn directly from the natural beauty of Nairn, sea, sky and sand. These muted coastal tones were selected not just for their aesthetic appeal, but for the emotions they evoke, clarity, warmth and quiet confidence.
“The new website is polished, defined, has a lovely coastal palette, packed full of information and is easy for both owner and guest to follow.”
From the deep coastal blue (3A86A5) to soft aqua (9FDBCB) and shoreline sand (EBE5D9), each shade plays a role in reinforcing the brand’s calming and professional presence.
Tested across web, print and signage, the palette ensures that Thistle Property Management’s brand remains cohesive and recognisable in every context, modern, understated and unmistakably rooted in place.
Building an Engaging Website
Creating an engaging website requires a deep understanding of the user experience. For Thistle Property Management, we focused on building a platform that caters to both property owners and holiday guests which was both functional and visually appealing.
User Journeys for Owners and Guests
When designing the website, we considered two primary user journeys, property owners and holiday guests.
Property Owners, we created dedicated pages with easy navigation to service details and contact information.
Holiday Guests, for guests, the focus was on ease of booking and finding properties, with a user-friendly interface guiding their search.
By tailoring these journeys, we improved user satisfaction and engagement, making it simple for each group to find what they need quickly.
“The website is easy for both owner and guest to follow.”
SEO Enhancements and Results
Improving SEO was a vital part of the website redesign. Thistle Property Management’s SEO score leaped to 98 plus, a significant improvement that boosts visibility.
We focused on optimising keywords relevant to the property management industry.
Structured data was used to enhance how search engines index the site.
Regular updates and content refreshes ensure that Thistle Property Management maintains its high ranking.
“The SEO score has seen a huge improvement, leaping from the 40s to 98 out of 100, with the top performing pages now scoring 100 percent.”
These enhancements not only improve search results but also ensure that Thistle Property Management is easily discoverable by potential clients and guests online.
Long-term Support and Success
Success doesn’t end with a website launch. At Curious Pixels, we believe in ongoing support to help businesses thrive. Through our Pixel Partner Service, we provide continuous creative support to ensure Thistle Property Management remains competitive.
Benefits of Pixel Partner Service
Our Pixel Partner Service is designed to offer long-term value. It includes:
Regular updates and maintenance to keep the website fresh and secure.
Creative content support to help with blog posts, social media graphics and more.
Access to design adjustments and tweaks as the business evolves.
“I have opted to join one of the Pixel Partner packages on offer from Curious Pixels. This monthly design support package offers regular content updates and design enhancements to ensure the website remains professional and up to date. One less thing to worry about, thanks Paul!”
This comprehensive support will ensure that Thistle Property Management stays relevant and continues to grow in the digital landscape.
Encouraging Local Business Growth
At Curious Pixels, we’re passionate about helping local businesses in the Scottish Highlands thrive. We encourage business owners to consider how their online presence reflects their brand.
Invest in professional website design and branding.
Keep content updated and engage with your audience regularly.
Use SEO best practices to enhance search visibility.
By focusing on these areas, local businesses can achieve greater success and connect more effectively with their target audiences.
Book a free Face-to-Face or Online Free Initial Consultation today.
